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Ask a real advisor — built from India retail-price data and 12+ years in the trade — about setting your MRP, the price bands by variant, how trade and marketplace margins eat your price, GST, and the unit economics of D2C versus Amazon.
Price is set by the shelf, not by your cost. The job is to anchor an MRP inside your tier's band, then subtract every cut the channel takes — and only then check what's left. Brands that price up from their cost instead of down from the market either leave money on the table or price themselves out of the band entirely.
Back GST out first, then subtract the channel's cut — distributor and retailer margins in trade, or commission, fulfilment, returns and ad spend on Amazon. The same jar at the same MRP earns wildly different contribution on D2C versus a marketplace. Run the math per channel, every time.
On D2C you keep the full MRP — your only channel cost is shipping plus acquisition, and acquisition amortises over repeat orders. Honey is re-bought every few months, so push mass packs through marketplaces for cash flow, and keep your premium SKUs where the margin is protected.
A ~120kg minimum order is built for the supplier's efficiency, not your launch risk. Size your first run to test the market, not to fill a warehouse. The most expensive honey you'll ever buy is the SKU that sat in your garage because you ordered to the MOQ instead of to demand.
Not sure what to charge, or whether a price actually leaves you a margin? Ask the advisor above — it'll work through your MRP, channel cuts and contribution per unit.
The advisor gives you clarity on pricing and unit economics. A ₹299 strategy call turns it into a plan — the right variants, sourcing, packaging, testing and a first run sized to test the market, all mapped to a price that survives the channel. Thirty minutes with Anoop, or one message on WhatsApp. No pitch deck, no pressure.
Replies typically within two hours, IST business days. Honest answers — no deck dump.